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Ambush marketing and the legal issues to consider at the RWC 2015 and Euro 2020

Ambush marketing and the legal issues to consider at the RWC 2015 and Euro 2020 Last week marked one year to go until England hosts the Rugby World Cup 2015 (RWC 2015)1. There were also big...

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Attack or defend? Lessons on ambush marketing from Paddy Power

Attack or defend? Lessons on ambush marketing from Paddy Power Love them or loathe them, Paddy Power lead by example when it comes to ambush marketing. It pains me slightly that, by writing this...

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#update: The evolution of the twitter ‘#’ disclosure rules

#update: The evolution of the twitter ‘#’ disclosure rules The authorities are having to move fast to keep up with social media, and once again Wayne Rooney's twitter activities have been scrutinised...

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#acknowledge: advertising compliance on social media - the solution for stars...

#acknowledge: advertising compliance on social media - the solution for stars & sponsors is to get creative When celebrities tweet about or for their sponsors (or others with whom they have a...

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To be(lly putt) or not to be(lly putt), that is the question

To be(lly putt) or not to be(lly putt), that is the question Are the R&A and USGA about to run in to an unexpected legal play-off?  Adam Scott’s victory in the Masters last weekend signified a...

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Social media tamed? Trepidation in the upper echelons of sports organisations

Social media tamed? Trepidation in the upper echelons of sports organisations In November 2012 we wrote a piece for this website which essentially explained why the use of social media by sports...

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Social media in sport

Social media in sport The reality is that social media now plays an increasingly fundamental role in a sportsperson's career. It offers them strategic and creative opportunities to further their...

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Playing ball with Financial Fair Play?

Playing ball with Financial Fair Play? Are clubs taking FFP seriously? What will UEFA do about non-compliance? In September 2009 UEFA's Executive Committee unanimously approved a new Financial Fair...

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Gamesmanship v sportsmanship – goodbye etiquette, hello victory

Gamesmanship v sportsmanship – goodbye etiquette, hello victory The badminton debacle sparked furious debate on social media sites. Were the players legitimately exploiting the tournament structure in...

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Navigating Olympic advertising: Rule 40 – a global perspective

Navigating Olympic advertising: Rule 40 – a global perspective “Rule 40” is the somewhat controversial rule of the Olympic Charter which prevents athletes who are competing in the Games from allowing...

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How to register an Olympic Logo – The story of Tokyo 2020

How to register an Olympic Logo – The story of Tokyo 2020 Tokyo 2020, the organising committee for the 2020 Olympic and Paralympic Games, is generally seen as a star amongst major event organising...

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The winning formula for a successful sports brand: five key points

The winning formula for a successful sports brand: five key points On 8 September, the Lewis Silkin Sports Business Group hosted its latest forum event, “The winning formula: sports as brands”, at...

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Social media in sport

Social media in sport The reality is that social media now plays an increasingly fundamental role in a sportsperson's career. It offers them strategic and creative opportunities to further their...

View Article


Image may be NSFW.
Clik here to view.

Social media tamed? Trepidation in the upper echelons of sports organisations

Social media tamed? Trepidation in the upper echelons of sports organisations In November 2012 we wrote a piece for this website which essentially explained why the use of social media by sports...

View Article

Image may be NSFW.
Clik here to view.

To be(lly putt) or not to be(lly putt), that is the question

To be(lly putt) or not to be(lly putt), that is the question Are the R&A and USGA about to run in to an unexpected legal play-off?  Adam Scott’s victory in the Masters last weekend signified a...

View Article


Image may be NSFW.
Clik here to view.

#acknowledge: advertising compliance on social media - the solution for stars...

#acknowledge: advertising compliance on social media - the solution for stars & sponsors is to get creative When celebrities tweet about or for their sponsors (or others with whom they have a...

View Article

#update: The evolution of the twitter ‘#’ disclosure rules

#update: The evolution of the twitter ‘#’ disclosure rules The authorities are having to move fast to keep up with social media, and once again Wayne Rooney's twitter activities have been scrutinised...

View Article


Image may be NSFW.
Clik here to view.

Attack or defend? Lessons on ambush marketing from Paddy Power

Attack or defend? Lessons on ambush marketing from Paddy Power Love them or loathe them, Paddy Power lead by example when it comes to ambush marketing. It pains me slightly that, by writing this...

View Article

Image may be NSFW.
Clik here to view.

Ambush marketing and the legal issues to consider at the RWC 2015 and Euro 2020

Ambush marketing and the legal issues to consider at the RWC 2015 and Euro 2020 Last week marked one year to go until England hosts the Rugby World Cup 2015 (RWC 2015)1. There were also big...

View Article

Image may be NSFW.
Clik here to view.

Navigating Olympic advertising: Rule 40 – a global perspective

Navigating Olympic advertising: Rule 40 – a global perspective “Rule 40” is the somewhat controversial rule of the Olympic Charter which prevents athletes who are competing in the Games from allowing...

View Article
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