Ambush marketing and the legal issues to consider at the RWC 2015 and Euro 2020
Ambush marketing and the legal issues to consider at the RWC 2015 and Euro 2020 Last week marked one year to go until England hosts the Rugby World Cup 2015 (RWC 2015)1. There were also big...
View ArticleAttack or defend? Lessons on ambush marketing from Paddy Power
Attack or defend? Lessons on ambush marketing from Paddy Power Love them or loathe them, Paddy Power lead by example when it comes to ambush marketing. It pains me slightly that, by writing this...
View Article#update: The evolution of the twitter ‘#’ disclosure rules
#update: The evolution of the twitter ‘#’ disclosure rules The authorities are having to move fast to keep up with social media, and once again Wayne Rooney's twitter activities have been scrutinised...
View Article#acknowledge: advertising compliance on social media - the solution for stars...
#acknowledge: advertising compliance on social media - the solution for stars & sponsors is to get creative When celebrities tweet about or for their sponsors (or others with whom they have a...
View ArticleTo be(lly putt) or not to be(lly putt), that is the question
To be(lly putt) or not to be(lly putt), that is the question Are the R&A and USGA about to run in to an unexpected legal play-off? Adam Scott’s victory in the Masters last weekend signified a...
View ArticleSocial media tamed? Trepidation in the upper echelons of sports organisations
Social media tamed? Trepidation in the upper echelons of sports organisations In November 2012 we wrote a piece for this website which essentially explained why the use of social media by sports...
View ArticleSocial media in sport
Social media in sport The reality is that social media now plays an increasingly fundamental role in a sportsperson's career. It offers them strategic and creative opportunities to further their...
View ArticlePlaying ball with Financial Fair Play?
Playing ball with Financial Fair Play? Are clubs taking FFP seriously? What will UEFA do about non-compliance? In September 2009 UEFA's Executive Committee unanimously approved a new Financial Fair...
View ArticleGamesmanship v sportsmanship – goodbye etiquette, hello victory
Gamesmanship v sportsmanship – goodbye etiquette, hello victory The badminton debacle sparked furious debate on social media sites. Were the players legitimately exploiting the tournament structure in...
View ArticleNavigating Olympic advertising: Rule 40 – a global perspective
Navigating Olympic advertising: Rule 40 – a global perspective “Rule 40” is the somewhat controversial rule of the Olympic Charter which prevents athletes who are competing in the Games from allowing...
View ArticleHow to register an Olympic Logo – The story of Tokyo 2020
How to register an Olympic Logo – The story of Tokyo 2020 Tokyo 2020, the organising committee for the 2020 Olympic and Paralympic Games, is generally seen as a star amongst major event organising...
View ArticleThe winning formula for a successful sports brand: five key points
The winning formula for a successful sports brand: five key points On 8 September, the Lewis Silkin Sports Business Group hosted its latest forum event, “The winning formula: sports as brands”, at...
View ArticleSocial media in sport
Social media in sport The reality is that social media now plays an increasingly fundamental role in a sportsperson's career. It offers them strategic and creative opportunities to further their...
View ArticleSocial media tamed? Trepidation in the upper echelons of sports organisations
Social media tamed? Trepidation in the upper echelons of sports organisations In November 2012 we wrote a piece for this website which essentially explained why the use of social media by sports...
View ArticleTo be(lly putt) or not to be(lly putt), that is the question
To be(lly putt) or not to be(lly putt), that is the question Are the R&A and USGA about to run in to an unexpected legal play-off? Adam Scott’s victory in the Masters last weekend signified a...
View Article#acknowledge: advertising compliance on social media - the solution for stars...
#acknowledge: advertising compliance on social media - the solution for stars & sponsors is to get creative When celebrities tweet about or for their sponsors (or others with whom they have a...
View Article#update: The evolution of the twitter ‘#’ disclosure rules
#update: The evolution of the twitter ‘#’ disclosure rules The authorities are having to move fast to keep up with social media, and once again Wayne Rooney's twitter activities have been scrutinised...
View ArticleAttack or defend? Lessons on ambush marketing from Paddy Power
Attack or defend? Lessons on ambush marketing from Paddy Power Love them or loathe them, Paddy Power lead by example when it comes to ambush marketing. It pains me slightly that, by writing this...
View ArticleAmbush marketing and the legal issues to consider at the RWC 2015 and Euro 2020
Ambush marketing and the legal issues to consider at the RWC 2015 and Euro 2020 Last week marked one year to go until England hosts the Rugby World Cup 2015 (RWC 2015)1. There were also big...
View ArticleNavigating Olympic advertising: Rule 40 – a global perspective
Navigating Olympic advertising: Rule 40 – a global perspective “Rule 40” is the somewhat controversial rule of the Olympic Charter which prevents athletes who are competing in the Games from allowing...
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