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Can sports clubs share their marketing database with sponsors?
Can sports clubs share their marketing database with sponsors? A club’s marketing database is an asset that can potentially be leveraged not only by the club but also by the club’s sponsors. Since the...
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COVID-19: 10 legal considerations of extending the football season in England
The outbreak of Covid-19 has caused significant turmoil to sport globally and football in particular has a multitude of issues to work out in a landscape which is changing on almost a daily basis....
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Is there trouble on the horizon for algorithms in sport?
Algorithms have featured heavily in the news lately, albeit for the wrong reasons. The algorithms used to determine UK school examination results were eventually abandoned after a chorus of derision...
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Sport and intellectual property – the year in review 2020/21
From a major international IP piracy dispute over sports broadcasts with a geopolitical undercurrent to trade mark spats arising over opportunistic registrations, the last year or so has had it all....
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New Precedent Set For Withholding/Editing Content From Regulatory Decisions?...
An FA Regulatory Commission made by Middlesbrough footballer, Marc Bola (Player), to edit the content of its Written Reasons in order to remove the wording of the social media post which was the...
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The Rules On Ambush Marketing For FIFA World Cup Qatar 2022
The FIFA World Cup stimulates a frenzy of marketing activity – both official and unofficial. Qatar 2022 is unlikely to be any different. The 2010 FIFA World Cup marked possibly the first time ambush...
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When Is A Football 'Sell On Clause' Triggered? CAS Decides in Malaga v Brighton
Those involved with football transfers will be familiar with sell-on clauses given that they are widely used in the world of professional football. The purpose of a sell on clause is simple. They are...
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Why BrewDog’s ‘Anti-Sponsoring’ World Cup Campaign May Land Them In Trouble
With the 2022 FIFA World Cup now less than a week away, the minds of the football-watching public are turning to Qatar. Given Qatar's human rights record and various other question marks hanging over...
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What Sponsors Can Learn From The 2022 World Cup Beer Fiasco
Cast your mind back to mid-November 2022 in the days leading up to start of the Qatar World Cup – before the rapturous scenes of celebration in Buenos Aires, the Messi magic, the Moroccan cup run and...
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5 things football players should consider before signing a playing contract
The 2023 summer transfer window is already in full swing with hundreds of players set once again to move clubs over the next couple of months. Most of those players will have agents representing them...
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